web design & strategy




MUMA Health is a Melbourne based company on a mission to help people maintain a higher quality of life by achieving their health and fitness goals. They're about supporting their customers health journey through offering a selection of boutique natural health products that aim to cleanse, nourish, energise and enhance the everyday lives of their customers.



After going down the DIY route in the first few years of business, Ben from MUMA Health approached me looking for a refresh of their e-commerce store. Despite successful media channels, and a loyal following, he knew the website wasn't representing their product line and brand as best as it could.


Creating an cleaner design enabled the products to be front and centre and consistently reflects the brand identity raving fans know and love across their social media channels. By incorporating professional photography, customer reviews, whilst ensuring the customer journey was a quick and easy as possible, has resulted in increased visitors and customers. By implementing the blog, this will enable the MUMA Health team to share new products, advice and provide value to potential customers further elevating their brand within the health and wellness community.


“Jodi is an honest, genuine & likeable person that is highly skilled in web design + strategy. Working with someone with honesty and integrity was so refreshing, we didn't feel like another number. Her creative skillset, communication and interpersonal skills are amongst the best we've worked with.

I had a vision of what the site would look like and how it would function and you went so far above and beyond what I expected. You was a pleasure to deal with and very likeable which made the entire process seamless. Our website is now far more user friendly and looks much more professional. We have expanded our product line and have been able to draw more eyes to the site increasing our overall sales. The education you have provided me along the way has given me more confidence in making small changes to the backend without fear of messing it all up. 

After chewing through 3 designers over the years, the whole design process with you has been out best. Jodi is a great communicator and will go above and beyond to help you out and make sure the finished product is exactly what you want. Dedicated, punctual and with great attention to detail, I can't thank you enough.”


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